Emotional intelligence has been in the news of late, and we know the concept might sound a little too touchy-feely for some professionals, especially those with eyes laser-focused on the next rung of the ladder. It’s basically about feelings after all, right? … And who has time for that?

Well, to say EQ is just about feelings is like saying math is just about numbers, or eating is just about staving off hunger (if that were the case, we wouldn’t have countless restaurants we miss going to right now for their incredible poutine or falafel or penne a la vodka).

Emotional intelligence (EQ) is what association leaders, as well as those who aspire to association c-suite positions and anyone else who wants to maximize their impact, should focus now on to complement their hard skills.